While more and more CMOs we talk to are actively engaged in partnering with CIOs on projects ranging from enterprise digitization and martech adoption to customer experience and revenue-generation programs, many are frustrated with the results.
Marketers certainly see the value in collaborating closely with IT leaders and their staff to meet department goals and objectives that can be positively impacted with enterprise data and predictive analytics techniques. In the process, they also understand that an IT team that understands marketing’s obstacles and challenges affords them an opportunity to become more active business partners.
Based on recent client experiences, however, each side has a different perspective on why projects stall or fail, and what it takes to form a mutually beneficial relationship.
Read on: Reasons CMOs cite for failed partnerships and projects