It’s Time to Recruit IT to Improve Customer Experience

Until recently, marketers have been able to plan and implement their martech strategies and programs largely independent of IT.

Now, however — with the proliferation of AI, machine learning, chatbots, big data analytics and other advanced Martech 2.0 capabilities — it’s time for IT to step out of the hallway shadows and become more visible as a business driver and marketing partner.

This is particularly true and necessary considering what’s at stake; namely, the promise Martech 2.0 holds to spur revenue growth by improving customer experience.

Read the full article on MarTechExec.