Avoid the Burn from Churn

The telecommunications, media, and entertainment (TME) industry – specifically in the new world of streaming video – has become highly competitive as over-the-top (OTT) providers seek to acquire new customers while locking down existing ones.

Free video service promos, flexible packages, predatory pricing, and lack of differentiation make churn inevitable. Even market leaders with less than two percent churn are exposed to losing customers and the revenue associated with their departure. Add to that the expense of replacing lost customers and it’s easy to see that controlling churn is a top priority for TME players.

Read the full story at CED Magazine