A customer-first, omnichannel experience is reigning supreme across industries. We’ve seen it hold traction for years in telecom, media and entertainment (TME) and oft discussed, but omnichannel has been more slowly applied to other areas, such as healthcare. As healthcare begins to think of patients as customers and how to engage them across the spectrum of pre-and post-purchase of insurance or pre- and post-treatment, there is a lot to learn from their TME brethren.
Where Healthcare Can Heed Lessons Learned
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