Restart your IT funding engines

Stronger collaboration between marketing and IT can be the road to success.

Now that Google, Apple, Facebook and other muscle brands have revealed plans to enter the crowded field to win the highly coveted and competitive telecommunications, media and entertainment (TME) market, time is running out to restart your IT funding engines to ensure the tech geeks down the cube-riddled hall are firing on all cylinders.

This should be done to a large extent by revving up internal funding sources that can transform IT departments from cost centers to revenue generators.

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